Email Marketing
What makes a good subject line?
Subject lines are an important part of your email, so here's how to not mess them up.
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Just like a good sports team, it's about working together!
When bringing new technology onboard, there is a decision to make. Is this new tech a replacement for another, or is it to work with an existing portfolio? In a sports team analogy - are you replacing your main player with another, or bringing another in to bring the most out of your whole team?
Some football teams replace their big-name players with new ones, others bring in those who can help elevate everyone.
Taxi is not the new signing that replaces your old stalwart. It's the one that makes your entire team tick. Taking them to the next level.
In email terms, Taxi is a collaborative platform that specialises in email design and editing. Collaboration is key in email; bringing together tools like render testing, data storage silos and sending platforms so that your team is equipped with everything they need. Different tools specialise in different things, so you want maximum value from each platform but also one centralised place to be able to do it all without switching between them.
Taxi provides a centralised place for everything you want and everywhere you need to connect to in your email process.
And that's a key strength of Taxi; it is a focused and dedicated tool that offers class-leading email design features, and designed to be the heart of your email production to offer you easy and better ways to make awesome email. But what sets it apart is it's collaborative nature with other email tools - it's designed to bring them into the process as well.
This means that Taxi isn't a replacement for any existing tools, it brings them into the new email process in a manageable and efficient way. Your ESP can now focus on list and data storage, distribution, and reporting whilst Taxi handles the heavy work of creating the emails. Need to preview your emails before sending to get assurance that they will render properly? No problem, you can connect tools like Litmus Email Preview to Taxi. Even complex operations like translations (using tools like memoQ) can be seamlessly integrated to form a natural part of your creation process.
Enabling Taxi to connect to external programs, rather than building that into Taxi's own capabilities, would dilute what Taxi can actually bring. The more something can do, the less focus there is on each component feature. This means that Taxi is dedicated to the best-in-class in email creation, and it can bring other class-leading tools into your process so that you have everything you need to make the best email you can. Whether they be sending tools, live imagery, html render checking, translation or task management, Taxi is scalable enough to enable you to connect to them. You're not restricted by the limited capabilities of one 'jack-of-all-trades' tool.
Building your email world around Taxi isn't about replacing tools in order to accommodate it, it's about integrating Taxi into your existing (or desired) portfolio of tools and creating a much faster, easier and more effective email production process. Just like in the world of Football Manager - my marquee signing wasn't forcing anyone out, he just made the whole team a lot better (Bruno Fernandes anyone?).
To find out what tools Taxi currently integrates with, visit our website.
Or go even better; set up a demo with us today!
Taxi helps marketing teams make better quality email, quicker, at a larger scale.
