Deciding to transform your email production process by creating an Email Design System is an exciting prospect! You are likely to have a rough idea of what you want to do and what the purpose of it will eventually be, however, how you should go about creating it can seem daunting.

This doesn't need to be the case! In this section we have detailed what the beginning of the process will consist of, including what information you need to collect and what steps you should take before starting the build process of your new Email Design System.

Preparation

Take a step back and review the email campaigns you have sent so far. 

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Wireframes

Once you know what you’re going to include in your design, it’s time to visualise your design - this is when the fun part begins. 

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Brand Guidelines

Think about the considerations you need to make when putting together your brand guidelines.

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Design

Once your wireframes are ready, you can start working on the more advanced design.

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Once you're happy with your design, you're ready to start building your new Email Design System. Read more