The people make the product. Taxi wouldn't be as good as it is without the awesome team driving it along. We'd like to introduce you to one of the leadership team, and co-founder; Elliot Ross!

What does the CEO do at Taxi?

Everything! My job is different every day, but I work with the rest of the leadership team to make sure we're going in the right direction. I also work closely with the sales and marketing teams to get the Taxi message out there.

What have you learnt whilst at Taxi?

Every day we learn so much. I joke that once we're done here I'm going to write a book about it. My biggest overall learning is how much of growing a startup is actually building the business - its functions, processes, mechanics - and not the actual product you make.

What is the best thing about working at Taxi?

Aside from our awesome team, I love how much marketers and email teams find Taxi transformative in what they do. It means we're actually solving a problem.

How about some personal questions? Favourite food and/or drink?

Burritos, has to be a good one though. Benito's Hat all day.

Favourite place to visit?

New York. I like London, and New York is the most similar American city. It's where you go to make it. I like a city that actively tries to kick you back out. Keeps your on your toes.

Favourite quote

'The only way out is through.'

You've got a day off! What will you do with it?

Checking Slack.

Tell us something interesting about yourself...

I was in a DJ battle with Pat Sharp against Toby Anstis. Me and Pat won.

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