In general, use the Guardian Style Guide for reference.
Demo is the call/video that explains what Taxi is and how it works.
Trial is the 30 day period that the user gets to try out Taxi.
Use editors or copywriters to refer to the people who enter content using Taxi.
Refer to the screen used for editing as the Editor Interface.
Should only be used in reference to the respective features in Taxi.
"campaign" can be used to refer to a generic email campaign.
Must always be capitalised
References to a ModuleZone should be one word with a capitalised M and Z. If referring to the actual tag, use <modulezone> (see <tags> below)
Any reference to Taxi as a product must be capitalised.
The full name is Taxi for Email (capital letter for Taxi and Email, spaces).
When spaces can't be used (e.g. twitter username), the T and E should still be capitalised if possible.
The domain name, and email addresses, can be lowercase.
Always refer to the Taxi code language as Taxi Syntax. Do not use Taxi Code, Taxi Formatting, Taxi Language etc.
Must always be expressed with < and >, and in italics where possible. You should include the word tag after where relevant. e.g. More examples of using <module> tags:
#30c0d8
rgb(48, 192, 216)
#e8ebeb
#1c2425
#111111
Where possible, this logo should be used. The white logo can also be used over imagery, providing it does not conflict against colours/patterns behind it.
This logo can be used where the logo on blue does not work, primarily in external publications.
Some publications may require a black on white logo.
Where the brand fonts cannot be used, the following fallback stack should be used: Helvetica, Arial, sans-serif
