In our conversations with marketing teams, we found that the text version of an email campaign is often dropped because of time constraints. 

So when we thought about adding plain text support to Taxi, we wanted to make it as easy as possible to use. Infact we made it automatic.

When you save content in the Taxi editor, a text version is automatically created from the HTML email. If you want to take a look, it's an option under the Preview tab

If you use an ESP connector to connect Taxi to your sending platform, the plain text version will also be included. Likewise, text versions are now included in download exports. And if you use Litmus Live Previews, the plain text version is supported there too.

For Developers

If you have specific requirements for how your plain text version should be generated, developers can use two new Taxi Syntax tags in the Email Design System.


This can be wrapped around any content you want Taxi to ignore in the text version.


This can be used to add text version-specific content. 

Bear in mind, though, that if you add any text inside this tag, it will be shown in the Design System before it is loaded into Taxi. You can get around this by using the <content> tag. For example:

<text-version-only><content replace="this content only appears in the plain text version"></content></text-version-only>

Note: If you don't see the Plain Text option in the preview tab, please contact Support.

Back to Advanced Syntax