Email Marketing
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Subject lines are an important part of your email, so here's how to not mess them up.
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Check out our January 2021 edition to see what our product team have been working on to make Taxi even better, helping enable you to create your best work!
We work hard every month to make updates to Taxi, to help enable you and your team to create your best work.
Here are our updates for this month:
You can use our new Layouts update to pre-populate an email with modules and content that is already in your Email Design System. This will save you a huge amount of time if you don't want to start from scratch when creating a new mailing. It's especially useful if you create emails that have the same modules regularly, such as newsletters.
If you're an existing customer, reach out to us if you want to try it and see how it works for you!
If you are a marketing manager, or are responsible for your email team and creation, you can now choose which modules you'd like to be available for your Brand from the main Email Design System. This means you get more control over what is available to each Brand, and it's easier to prevent mistakes.
You can find out more in out helpful guide to configuring your Brands.
Any information or data that requires authentication when requested for custom feeds can now be searched for using search helpers. Just set up the custom header in the Search Helper tab and you're good to go! This will make sure you get a fuller picture of what your feed can pull more easily.
We made a few UI tweaks to the Email Design System (EDS) page which means:
If you are use Sendgrid, you can now export all mailings within a project in just one click! This saves you time and effort as opposed to sending one by one, and you can be in control of what you send too. Taxi offers you the opportunity to de-select any particular mailings you don't want to send in this bulk-export, as well as giving you the chance to review before you export.
You can now export all versions of a mailing at once to the Responsys connector by selecting the 'Create a campaign for each version' segmentation. This will save you time and effort by not having to manually export each version one by one.
At Taxi we are all about helping our email community create the best email they can. We have lots of little tools and sources (such as our Guide to creating an Email Design System page!) to help coders, developers, designers and marketers create awesome email.
We are always working hard to release new features and tools to help marketers, coders, designers, developers and #EmailGeeks! To stay in the loop with all our exciting announcements, sign up to our mailing list or head to our Twitter.
Taxi helps marketing teams make better quality email, quicker, at a larger scale.