Email Marketing
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Integrate Pardot with Taxi for Email to power up your email!
Building on-brand email is hard. Not only do you need a smooth and easy workflow, but you also need to ensure your team can build high quality emails whilst managing data security and reducing errors. And as your team grows, these challenges become more complex.
Taxi is here to help. You can combine the sending power of Pardot with the intuitive email editing experience of Taxi to create the best email creation workflow. Not only do you get the power of Taxi to build your campaigns, with full control over your brand, but you can easily export your Taxi-made emails to Pardot in one-click without any drop in quality!
Here are some key areas our Taxi + Pardot connector will enable you to create and send awesome email:
After creating your email in Taxi you can name the email and export from Taxi too. Your HTML is seamlessly and securely transferred at the click of a button.
Our Pardot connector also enables you to use Pardot's Campaign and List functions by selecting which of them you want to apply to an email when exporting. You won't have to do any additional set up of the email in Pardot so once you export the email will be completely ready to send. This means you can use Pardot to track a prospect's first touch with your online marketing materials, and use data/subscriber lists stored in Pardot to send to, without having to reintroduce these aspects elsewhere in the workflow. You can find out more information here.
Because of the workflow Taxi creates, your Email Design System only works between Taxi and Pardot. This means that no code can be edited by accident and there is no risk of copying and pasting the wrong thing into your ESP. Taxi Syntax not only enables you to lock down content, and set brand guidelines and permissions to help prevent editing errors, but it also drops away when exporting to Pardot. This means that your code isn't interfered with, and that your emails are as you made them in Taxi. With all the permissions and any restrictions in place.
Taxi's Pardot connector enables you to schedule when emails will be sent from Pardot as you export from Taxi, making your sending process even easier, quicker and smoother. You can choose the send date, sent time and timezone on the export page, so you don't have to go hunting around for these options.
Taxi allows you to create multiple versions within a mailing. When exporting to Pardot you can export all of these emails in one go, saving you a lot of time and effort when compared to exporting each email individually. You can put this time back into more creative aspects of your email workflow!
Personalisation in Pardot uses PML (Pardot Merge Language) or HML (Handlebar Merge Language). No matter what language you're using in your Pardot instance, with Taxi, you can empower your team to take full advantage of personalisation — without them having to learn any merge language, and without ever touching any code.
Simply set up your personalisation fields in Taxi once, and your team will be able to select personalisation options from a drop down. Say hello to making personalised emails a breeze for everyone!
Taxi doesn't touch the data you have set up in Pardot, it only connects it to your emails. Those creating email will only use Taxi to create, then export to Pardot to send, meaning they don't interact with any data sets. This means more secure data overall.
You can keep your customer data secure without excluding other team members from the email production process. For example, Taxi enables you to preview emails in the platform, test rendering through Litmus (if you hold a Litmus account), or send directly to your, or another team member's, inbox to check. This means you can bring others into your workflow without them needing to access Pardot and potentially access the data there.
You can set up as many Pardot connectors in your Taxi for Email account as you need. This can be useful if you have a dispersed team with different accounts for brands or regions.
Taxi also enables you to set permissions on your connectors. For multiple teams in your Taxi account, you can control which teams see which connectors. This means that when exporting every team will only have the correct options for exporting available for them.
Read more about setting your Pardot connector(s) here.
Pardot provides a full solution that helps marketers create meaningful connections, generate more pipeline, and empower sales to close more deals. Pardot enables you to:
Learn more by visiting their website.
Taxi helps marketing teams make better quality email, quicker, at a larger scale.
