If you work closely with email marketing, you will likely be faced with the task of creating multiple email campaigns across many platforms. This can quickly become difficult to manage, leading to duplicated code, repeated work and increasing the risk of errors.

Modular templates help avoid these issues, whilst also giving you greater flexibility over what content appears in each recipient's inbox. You can also focus your team and streamline your email workflow in Taxi by using modular templates. Here's how:

Quick and easy design

In Taxi, email templates can be split into modular blocks. This means that editors can tailor the layout to work with their content, by adding, reordering and removing content modules as they need.

The word modular' can make you think of structured or inflexible design. That's not the case with modular layout in Taxi. Modular templates don't have to be made up of big blocks - you can stray from the block design. With the right master template, you can add content modules that look great, stay on brand and provide a friendly experience for the recipient.

Teamwork

Modular templates are the most efficient way to provide an email framework to the rest of your team. These frameworks are essential to email marketing campaigns from large companies with many people working closely on email. Our master templates are made up of editable modules, which allow you to piece individually approved modules together to form a campaign; quickly now that copywriters, coders, marketers and even translators can work from the same platform, at the same time. A process that used to take hours or even days, now takes minutes.

Dynamic Content

Modular templates give you greater control over the dynamic content your audience receives.  A content module can appear identically, differently or not appear at all across your varied audiences.

For example, if you have a birthday module and your four audience segments are birthday today', was recently your birthday', birthday soon' or none of the above', the last segment will not contain a birthday module, but the first three can have the birthday module displayed differently, depending on who is receiving the content. A process that used to take hours or even days, now takes minutes.

Reduce errors

Creating many versions of similar emails for a diverse audience leaves room for error and inconsistencies. As modular templates save time by enabling code to be re-used, it is easier to invest developer time to ensure rendering in email clients is just right | then all sub-templates and campaigns will be accurately coded and function as expected.

This error reduction also extends to mobile, which is quickly becoming the preferred device for reading emails. A recent study by Adestra claims, 71,6% of consumers will delete emails if they don't look good on mobile, while an average of 10% will read it anyway. Reduced errors will play a large role in mailing list retention, ultimately increasing your return on investment.