Email Marketing
What makes a good subject line?
Subject lines are an important part of your email, so here's how to not mess them up.
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Make sure you are winning at email marketing this year with our expert advice.
2020 was quite something wasn't it? Consumers and businesses went through a systematic shock, which created real challenges for email marketing. Everything from copy tone to code was re-analysed, and previous processes had to be adapted in order to fit into the new working climate.
But, from adversity grows opportunity. And this year could present a lot of them. We've put together some ideas on how your email marketing can win 2021.
Everyday more people are using dark mode to view email, so the emails you send need to be Dark Mode ready. Ensuring your beautiful emails are rendering on both formats has been one of the biggest challenges for email marketers. And because email rendering is complex, the reversed colour scheme means not everything will display the way you intend. Plus, each email client treats dark mode in its own way which can present additional challenges during the QA and testing process.
With this in mind, here are a few resources you might find helpful:
2020 was the year of the message-focused email. Quickly created and sent to subscribers, these were commonly associated with announcements and updates about business operations affected by Covid-19. What shone through was the empathetic and 'human' tone used.