Using Taxi, marketing teams can produce better email campaigns, quicker and at a larger scale — Our email editor allows copywriters and editors to focus on content when building email campaigns, enabling control of complex email templates without needing knowledge of HTML code. Designers and Developers can create intelligent email templates, and specify precise control over how they are made editable, by using Taxi Syntax in their template code. Once email campaigns have been created and populated with content, our new connector then allows teams to export their work straight into Emarsys, to set up audiences and then send.

Video: See how Taxi revolutionises your email process→

Make your email team more effective

The combined Taxi + Emarsys email process empowers marketing teams to increase ROI from the email channel, in several ways:

• Teams can create email campaigns quicker, by enabling content experts to write directly into the email layout. This means ecommerce brands can be more reactive to competitors and their market needs. Pricing and product amends can be made in seconds rather than days.
• Brands that market in multiple languages can easily create multiple content versions - writing an email campaign in English or German for example, and then assigning translation teams to trans-create localised versions, with copy that works in the context of email.
• Marketers can unlock the intelligent segmentation that Emarsys offers, using Taxi's easy-to-use segmentation and personalisation features. Likewise, link tracking can be managed easily using the Taxi interface. Combined, these features make it easer than ever to create content that is tailored for the recipient.
• Our email editor facilitates email developers to code best-in-class email templates, that can then be edited by content experts whilst remaining on brand and preserving complex email rendering fixes. This means the quality of email HTML is a lot stronger, delivering a better experience for the recipient, whether they open on desktop or mobile.

We're looking forward to seeing how the two platforms combine to create exciting email programmes. If you'd like to see more of Taxi, and discuss how it could help your team's workflow, get started by setting up a demo.

Set up a demo →

About Emarsys

Emarsys is a leading global provider of marketing automation software and the first marketing cloud for retail and e-commerce. The Emarsys B2C Marketing Cloud enables true, one-to-one interactions between marketers and consumers across all channels — building loyalty, enriching the customer journey and increasing revenues.  Machine learning and data science fuels customer intelligence in an intuitive, cloud-based platform enabling companies to scale marketing decisions and actions far beyond human capabilities.