If you weren't fortunate to attend #Litmuslive SF this year, don't worry twitter (and Taxi For Email) have gathered a few tweets from the event to give you the real time attendee experience

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#Litmuslive Day Two!!! Excited for all the great speakers today @litmusapp!! Of course we come with swag... come over and say hi 👋 . . . #litmuslive #emailgeeks #emaillife

A post shared by Taxi for Email (@taxiforemail) on Nov 9, 2018 at 10:24am PST

The Role of Email successful omnichannel marketing programme

😂😂😂@laurenkremer at #LitmusLive pic.twitter.com/3kRzjI8xFZ

— Sarah Esterman (@sarahesterman) 8 November 2018

Key message: ‘Simplicity and Sameness matter’ - keep your omnichannel marketing consistent 👌 @laurenkremer #emailgeeks #LitmusLive

— Taxi for Email (@TaxiforEmail) 8 November 2018

Email is the hub of multi-channel/omni-channel marketing working amongst a team of channel experts. Leverage each channel for its unique expertise 🙌 @laurenkremer #litmuslive

— Justine Jordan (@meladorri) 8 November 2018

Moving Beyond Campaigns: Creating a Flagship Email Product

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Seek out Drew Price at @grammarly’s talk - tonnes of useful tips on creating an email product that gets results #litmuslive #emailgeeks #emaildesign #emailmarketing

A post shared by Elliot Ross (@emailelliot) on Nov 8, 2018 at 2:06pm PST

“A flagship email product is branded, sent repeatedly, actionable, and evolves over time. Think of email as a killer app, and put in the time and effort to make it one.” @MrDrewPrice #LitmusLive pic.twitter.com/3JEq8rffTb

— Litmus (@litmusapp) 8 November 2018

Don’t think about what email can’t or can’t do..@MrDrewPrice #emailgeeks #litmuslive pic.twitter.com/AHcfE4D0Ar

— Taxi for Email (@TaxiforEmail) 8 November 2018

#LitmusLive

Grammarly addon injects random bits of code into your code, at least in Responsys campaigns. Use with care.

— Roland Willwerth (@rolandish) 8 November 2018

"Think like a founder, not an #EmailMarketer - don’t think about what email can or can’t do, think with a blank canvas" -@mrdrewprice #litmuslive

— Chelsea King (@SMG_Chelsea) 8 November 2018

A Framework for Rapid Email Experimentation

When experimenting use measurable kpi’s and real customer currency #litmuslive #emailgeeks @Intuit pic.twitter.com/1bew3bXoMs

— Taxi for Email (@TaxiforEmail) 8 November 2018

"Stop debating and start doing." Use experimentation to settle disagreements. In email, everything depends, so you have to test and experiment. @RianLemmer @kTinklenberg #litmuslive

— Justine Jordan (@meladorri) 8 November 2018

Rapid experimentation is all about “failing fast and savoring surprises” - @RianLemmer and @kTinklenberg at #LitmusLive 🙌 HERE FOR THIS ALLITERATION

— Sarah Esterman (@sarahesterman) 8 November 2018

Asked by our Product team about optimizations to a payments email seconds before @RianLemmer and @kTinklenberg presented on rapid experimentation in payments emails. #litmuslive #relevancy #kindacreepytho

— Brunch Weasel (@nicolemacias) 8 November 2018

“Fall in love with your customer’s problems.” I really, really, REALLY like this idea. #LitmusLive @RianLemmer @kTinklenberg

— Lauren Kremer (@laurenkremer) 8 November 2018

How Pinterest Moved from Curation to Automation

45% to 55% of Pinterest’s email marketing experiments fail. Great to see such a spirit of experimentation. You learn from failures. #litmuslive

— Chad S. White (@chadswhite) 9 November 2018

Setting the right goal is the most important part of experimentation. @sethweisfeld #litmuslive pic.twitter.com/cdp24Cegwy

— Litmus (@litmusapp) 9 November 2018

Mind being blown by @sethweisfeld on the recommendation and data-driven system powering @Pinterest emails and notifications #LitmusLive

— Sean Kennedy (@Sean_Kennedy) 9 November 2018

Feeling very validated by @sentbycrystal at #litmuslive - apparently I'm actually using a "design system" - but now I'm challenged to work with my designers to come up with more modules. @marketingcloud makes module creation (with flexibility) really easy.

— tvjames (@tvjames) 9 November 2018

And then.....everybody stopped tweeting

#litmuslive pic.twitter.com/Gx2hDMrBGs

— Angus McCann (@angusmc90) 9 November 2018

Day 2

@Justinejordon told off all the #emailgeeks for their lack of tweets and they listened

Tackling your busy season with forecasting, strategy, testing and teamwork

Treat your best customers like the loyal fans they are. 👏🏻👏🏻 @ndbruin09 #LitmusLive

— Mary Halpin (@MaryHalpin) 9 November 2018

For retailers, 80% of your revenue comes from 20% of your most valuable customers. @ndbruin09 encourages a VIP segmentation strategy to create unique messaging and encourage early ordering for this cohort. #litmuslive

— Justine Jordan (@meladorri) 9 November 2018

Better Emails, Faster with Email Design Systems

Feeling very validated by @sentbycrystal at #litmuslive - apparently I'm actually using a "design system" - but now I'm challenged to work with my designers to come up with more modules. @marketingcloud makes module creation (with flexibility) really easy.

— tvjames (@tvjames) 9 November 2018

Design and development track off to an amazing start with @sentbycrystal doing a deep dive on design systems for #emailgeeks. Exciting! #LitmusLive pic.twitter.com/fGKXDEPB2h

— Inkceptional (@Inkceptional) 9 November 2018

Not enough people understand this: Design systems are living, growing things. The industry changes, code changes, and brands change. Your design system needs to be able to change right along with them. @sentbycrystal #LitmusLive #EmailDesign #DesignSystems

— Jason Rodriguez (@RodriguezCommaJ) 9 November 2018

Hey #litmuslive how long does it take for an email campaign to go from nothing to sent? (poll)

— Elliot Ross (@iamelliot) 9 November 2018

How We Transitioned 12 Million Records to a New ESP in 8 Weeks

#Emailgeeks Email life can be tough! Don’t forget to take time out for yourself #Selfcare #Litmuslive @_micaelawright @lucidchart pic.twitter.com/IrkOnP77KK

— Taxi for Email (@TaxiforEmail) 9 November 2018

“when picking an esp, get a demo acccount - don’t just trust the sales rep” 💯 - @_micaelawright #Litmuslive

— Elliot Ross (@iamelliot) 9 November 2018

Demystifying APIs for Better Email Programs

"I love and hate all ESPs the same" - @SwissWebMiss #litmuslive

— Shannon Crabill (@shannon_crabill) 9 November 2018

Love these slides by @SwissWebMiss! 🙌🏽

Email Developers = Real Developers #LitmusLive pic.twitter.com/AcsfaQufLf

— Crystal Ledesma (@sentbycrystal) 9 November 2018

“Don’t touch our code.” - @SwissWebMiss mic drop moment in the interactivity debate #litmuslive

— Sarah Esterman (@sarahesterman) 9 November 2018

thanks for the shout out @sentbycrystal 👊🙌 #litmuslive @taxiforemail (via @rodriguezcommaj) https://t.co/9CIoCpta2W pic.twitter.com/7MKGl4H0Av

— Elliot Ross (@iamelliot) 9 November 2018

Copywriting & Content Creation in Heavily-Regulated Industries

Great talk by @sarahesterman at #litmuslive on how important it is to think about people and work together to get through compliance process in a way that works for your marketing team. And socks

— Will (@brutalistowl) 9 November 2018

Every time I hear @sarahesterman at #litmuslive I'm blown away by the hoops that regulated industries go through to send email, and even more impressed by her creative solutions approached with transparency, empathy, and humor. She rocks. 🙌

— Justine Jordan (@meladorri) 9 November 2018

Loving the way @Sarahesterman is breaking down the process of email content creation and the compliance process - 'it takes alot of time' #emailgeeks #emailmarketing #litmuslive

— Taxi for Email (@TaxiforEmail) 9 November 2018

Driving Personalization with Modular Design

With modular design, 80% of the effort goes in to the first version. Every version after is quicker/cheaper than the last. @Inkceptional #litmuslive

— tvjames (@tvjames) 9 November 2018

Enjoyed the “Driving Personalization with Modular Design” presentation at #LitmusLive. I get the Subaru Insider newsletter and I can vouch for the fact that Subaru does email right. (Not surprised.)

— Patia (@patia) 9 November 2018

using modular design you can focus on personalisation, content, segmentation etc and not email client rendering - @Inkceptional #litmuslive

— Elliot Ross (@iamelliot) 9 November 2018

Better Email Onboarding Through Strategy, Testing, and Experimentation

Want to put this slide in front of every company that sends email (so, all of them!)

An email inbox is a personal space for our customers and we should treat our customers with the respect they deserve. Bravo, Chris Kaundart! #LitmusLive pic.twitter.com/Q0uIIkZ43F

— Crystal Ledesma (@sentbycrystal) 9 November 2018

The Great Interactivity Debate

One of the key things we have definitely learnt from #Litmuslive 2018 is ‘test everything’ cc:@RodriguezCommaJ #emailgeeks

— Taxi for Email (@TaxiforEmail) 9 November 2018

Driving Downstream Funnel Metrics with A/B Testing

Seven steps for a thorough A/B testing process @LindsayBro #litmuslive #emailmarketing #emailgeeks pic.twitter.com/a1kMeRcDIx

— Taxi for Email (@TaxiforEmail) 9 November 2018

Keeping Up With Customers After the Inbox Closes

Love this approach: Using email as a key for the @WSJ by providing links to online content as well as the physical page number. @TravelingAnna #LitmusLive pic.twitter.com/0oYn1UFJk6

— Heidi Olsen (@SwissWebMiss) 10 November 2018

Thanks to all the speakers at Litmus, especially those who were speaking for the first time 🙌

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Mad fun taking part in #litmuslive this past week. Last presentation of the year, hopefully more to come in 2019!

A post shared by Phil Irvine (@pirvine2009) on Nov 11, 2018 at 12:50pm PST

Did we mention how much we love #Litmuslive and we're so glad it loves us too

I love @TaxiforEmail so much and I’m not even a user! 😂 (yet)

— Crystal Ledesma (@sentbycrystal) 9 November 2018