At Taxi for Email, we pride ourselves on our user-friendly platform that enables email marketers to quickly and easily create effective, on-brand campaigns. New Taxi features are introduced with this in mind. Segmentation' in Taxi enables users to segment their recipient list into demographic categories, without endless data inputting or technical skills required.

Segmentation allows you to send dynamic content to predetermined demographic groups in your mailing list. This level of personalisation and targeting is integral to receiving a significant email marketing results. A report by DMA noted that segmented and targeted emails generate 58% of all revenue, while Campaign Monitor stated that marketers have witnessed a 760% increase in revenue from segmented campaigns.

With targeted emails generating the most revenue, investing in segmentation is quickly becoming integral to any email campaign.

What is segmentation in Taxi?

Segmentation in Taxi refers to the segmenting of your recipient list. Splitting your audience into multiple segment sets gives you total control and flexibility over which recipients are receiving specific content. Segmentation gives you the ability to generate emails with dynamic content being sent as one email campaign, rather than creating separate email campaigns for each segment set.

What is a segment set?

Segment sets are a series of categories that your recipients are assigned to. An example of a segment set is location, gender or language spoken. Recipients can only be assigned to one segment set. By using segment sets you can ensure your audience will only receive content relevant to their predetermined demographic. To further refine the dynamic content your recipients will receive, you can use single segments.

What is a single segment?

Single segments are segments that cover any other demographic variable that you feel is necessary in the distribution of your dynamic content. Recipients can be applied to as many or as little predetermined single segments as necessary, which will ensure they receive demographic-specific content based on their individual criteria. For example, a recipient may be in an England' segment and in a London' segment - each of these single segments can assign dynamic content in different sections of an email campaign.

When should I use single segments?

• When a recipient being in one single segment indicates that they should be in another

• When it make sense to include/not include part of a message based on this information

For example, It would be suitable to use single segments rather that just segment sets when assigning content based on interests and locations.

You should not use a single segment when trying to choose one variation of content to send - if you have a menswear and a womenswear version of an email for a fashion brand you have to make a decision on which to send. For example, demographics like language and membership level are not suitable as single segments.

Dynamic modules for segments

Segmentation also enables you to make your content dynamic, as well as your modules. This means that a module of content can appear identically, differently or not appear at all across the varied segments within your recipient list.

For example, if you have a birthday module and your four segments are birthday today', was recently your birthday', birthday soon' or none of the above', the last segment will not contain a birthday module, but the first three can have the birthday module displayed differently across each segments particular email campaign.

How can segmentation benefit me?

Segmenting your recipients allows you to tailor dynamic content to specific demographics within your mailing list. Segmentation will ensure accuracy, with no room for human error, when sending recipients dynamic content. Recipients will always receive content that is tailored to their interests.

Segmentation also eliminates the need for creating separate email campaigns for different demographics. It ensures that you can generate and send dynamic content more time-efficiently. The time saved using email segmentation will lead to greater efficiencies in the workplace.